Call it a hum beneath the headlines. Call it vibration. Call it memory. Call it the gentle, undeniable pull toward meaning—the kind that’s older than language and brighter than reason.
Jack Parsons, rocket prophet. Annie Besant, clairvoyant of thought-forms. Kandinsky, Klee, Pelton—each of them painting frequencies before science had names for them.
They were the deepest of listeners. And we’ve heard it too—that signal. In pixels, in pigments, in pulses of media. We’re not interested in nostalgia or noise, only in awakening.
And so, yes, we make things. With brands, with stories, with sound and signal. But we make them with the understanding that everything is, at its core, a form of light.